Have you ever wondered what your customers actually thought about what your products or services were really like? Of course you have, we all want to know what our customers are thinking but sometimes asking them can seem like the last thing you might want to do! Will they say nice things, will they hate what they've got?

Surveys are key to helping you understand your customers and their needs. They are not only a great source of knowledge about what you have done but they can be used to help shape your future.

A survey will help you nail down what your customers' like, dislike, and the areas of improvement that exist (we all have them!). For example, 

• What does the average customer think about your prices? Are they too high? Or are they just right? 

• How well is your staff doing on customer service, Is there anything at all about the customer experience that turns off your users? 

You might even send out a survey to figure out why clients stop doing business with you - the answers might show you how to win them back! 

Surveys are so powerful and insightful, maybe the question shouldn't be "why send your customers a survey" but rather "why not send your customers a survey?"