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Why would you remove someone from a group in Automation?

Last updated by Sam Brown on November 04, 2016 13:09

Part of the advanced automation features is the ability to have a step which simply takes people out of a group. This can be quite a key element of any good database management as it means that your database is kept clean and segmented from day one.

This feature means that as people move between campaigns you can update the groups that they are in, so you can hopefully avoid sending them information that they don't need or might already have