Personalising the subject line is a great way to boost the open rates, it shows the customers/contacts/students, etc that you know them.
At the moment the only fields that you can add to the subject lines, are %FirstName% and %LastName%
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Personalising the subject line is a great way to boost the open rates, it shows the customers/contacts/students, etc that you know them.
At the moment the only fields that you can add to the subject lines, are %FirstName% and %LastName%